People working for ad-agencies are supposed to be creative and with good command on the language they use for work. This is because the advertisements need to catch the public’s attention. Also, it should be kept in mind that in flaunting the benefits of a certain product, the exaggeration should be done only in limit so that the ad-watchers’ minds could digest it.
When it comes to Cable TV advertising, then an ad is expected to be like creating a lasting effect on people’s minds. Then only, they would keep on murmuring the tunes and tend to buy the respective product.